General Motors

A total of 13 million vehicles across the world have been recalled after car manufactures admitted defects during production.

The latest manufacturer to announce a recall is General Motors (GM), which wants to check 1.3 million cars.

This latest action is likely to have a negative effect on the brand identity of the car manufacturers.  The car industry is facing cut-backs as sales continue to fall.  It is feared the timing of the recalls will reduce consumer confidence in the carmakers and hit sales.